The Brand Basics section features tools, advice and methods to help you establish yourself and your business in real life, laying the groundwork for a successful, effective web presence.

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Table of Contents

  • Going Independent: Basic tools, strategies, principles for a business and/or freelance life. Motivation and productivity advice. Includes planning, goal-setting.
  • Branding: Defining your personal and professional identity, reputation, positioning yourself. Personal branding (personality). Elevator pitch, slogan/tagline.
  • Getting Gigs: Mostly for writers: find & hook prospects, write query and pitch letters. Which services to offer.


  • Interpersonal: Real-life interaction, communication. Networking. Building trust and familiarity with prospects, clients, partners, contacts.
  • Community: Establishing and managing your community and business audience.