The Brand Basics section features tools, advice and methods to help you establish yourself and your business in real life, laying the groundwork for a successful, effective web presence.
Table of Contents
- Going Independent: Basic tools, strategies, principles for a business and/or freelance life. Motivation and productivity advice. Includes planning, goal-setting.
- Branding: Defining your personal and professional identity, reputation, positioning yourself. Personal branding (personality). Elevator pitch, slogan/tagline.
- Getting Gigs: Mostly for writers: find & hook prospects, write query and pitch letters. Which services to offer.